bakery Wall Paper and visual identity design
Panetton is part of a group of bakeries that specialized in artisanal pastries, cakes, and expertly brewed coffee. My role involved creatively collaborating on the design of a wallpaper inspired by the neighbourhood where the bakery is located. developing also a digital and printable advertising content strategy for the re-launching of the business. It was a delightful journey bringing creativity and warmth to Panetton’s memorable renovation.
Role: Multimedia Designer and illustrator
Team: Company stakeholders, Marketing Managers, Installation crew
Tools: Adobe Illustrator, Procreate and Adobe Creative Cloud
character and graphic elements design
As part of the mural design, I developed a set of custom icons and graphic elements inspired by the unique character of the San Fernando neighbourhood. These visuals, crafted to complement the bakery’s brand identity, were also adapted for use across printable advertising and social media content. This allowed for a consistent and engaging visual language that connected the mural with the bakery’s broader communication strategy.
