Cuentan Los Sonidos
As a founding member, and art director of this kids’ music project, I am leading a team of six collaborators. My responsibilities include creating visual identity, writing project proposals, managing social media, designing art covers, crafting motion designs, and illustrations for videos and Art covers. I have been working for Cuentan Los Sonidos for 4 years delivering and creating an immersive musical experience for children and families.
Role: Art Director, Illustrator, Project Manager
Team: Musicians, Art teachers
Tools: Adobe Illustrator, After Effects, Photoshop, Procreate, Trello
Visual identity
The visual work extended beyond screens into tangible brand applications such as bags, stickers and digital presence, reinforcing the project’s playful and educational aesthetic across physical and digital platforms. The designs created a cohesive and immersive visual world that connected with audiences on multiple levels, from live events to music streaming platforms like YouTube and Spotify, offering a rich and engaging experience for children and families.
Reflections
Collaborating with Cuentan los Sonidos is a beautiful experience as we bring art and significant experiences to Latin communities and beyond, developing a visual identity and marketing materials has allowed the organisation to get more leads and have an important presence in the artistic industry.
