Kommunal
I was commissioned by Kommunal, a brand strategy firm, to create a cohesive set of 17 custom icons representing key elements and brand references from their client network. Each icon was designed in both circular and horizontal compositions, combining simplicity with strong visual storytelling. The set includes symbolic elements like a wombat (RSPCA), AFL football, data charts, film camera, and community-centric illustrations that reflect Kommunal’s creative and cultural scope.
Role: Illustrator
Team: Company stakeholders - Art Director
Tools: Adobe Illustrator, Procreate
Illustration Approach
All icons were developed using a clean, line-drawing style to maintain clarity and consistency across digital platforms. Drawing inspiration from the identity of 17 diverse brands, I ensured each icon conveyed its subject with character and precision—whether it was the iconic MCG, a microphone, or a cozy two-seater sofa. The illustrations offer a versatile and unified visual language that reflects Kommunal’s collaborative spirit.
Digital Integration
Designed primarily for Kommunal’s website, this icon system enhances the agency’s visual identity while supporting user navigation and storytelling. The artwork brings warmth and clarity to the brand’s online presence, offering a friendly yet professional aesthetic that aligns with Kommunal’s values and community-focused work.
