Panetton Gourmet- Wall & Visual identity design
Panetton Gourmet is part of a group of bakeries that specialises in artisanal pastries, cakes, and coffee. My role involved creatively collaborating on the design of the bakery and the creation of a mural inspired by the landscapes of the local town. I also developed a digital and printable advertising content strategy for the launch of the business. It was a delightful journey bringing creativity and warmth to Panetton’s memorable beginning.
Role: Multimedia Designer and Illustrator
Team: Company stakeholders, Marketing Managers, Installation crew
Tools: Adobe Illustrator, Procreate and Adobe Creative Cloud
Wall Paper design
This wallpaper design was inspired by the captivating landscape, flora, and fauna of Fusagasuga, Colombia. Renowned as a key coffee producer in Cundinamarca, Fusagasuga, also known as the Garden City, with a rich variety of flowers and palm trees. This design captures the essence of the natural beauty that defines the region. My goal was to bring this inspired vision to life, showcasing an eye-catching creation that represents the spirit of the bakery.
brand aplications
I developed a cohesive visual identity through brand illustrations applied across digital and print assets. These included tote bags, mugs, signage, social media content, and promotional materials, creating a consistent and visually appealing presence. The illustrations helped reinforce the bakery’s brand personality and ensured a strong, memorable impression across both in-store and online touchpoints.
Reflections
This project brought significant challenges to the Panetton Bakeries Group Associates, inspiring innovation and the creation of charm and valuable experiences for their customers. With over 20 years in the Colombian market, Panetton is a trusted name. The objective was to craft a space where people could enjoy traditional, high-quality products in a beautiful environment. Moreover, ensuring that collaborators felt like an integral part of the project was a crucial aspect
“Baking is about transformation. Turning flour into cakes, eggs into custard,
and ideas into something real.”
– Barbara Kafka –