Melbourne tourism

This mural proposal was shortlisted for an exciting project for Melbourne’s travel and tourism industry, aiming to reflect the city’s essence while aligning with the core values of a forward-thinking company. Though the project did not come to implementation due to the company’s shift in priorities, I’m happy to showcase this creative journey on my portfolio.

2024

Role: Illustrator & Wall designer
Team: Company stakeholders
Tools: Adobe Illustrator and Procreate.

This mural embodies the company’s vision of connection And collaboration

The process began with detailed research into the company’s brand philosophy, values, and colour palette. I immersed myself in the rich layers of Melbourne’s culture, architecture, and heritage to ensure the mural would embody the company’s vision of connection and collaboration.

Company Values: This composition represents team members making things happen and demonstrating commitment and love for what they are doing.

Melbourne Culture: The beautiful city skyline, the Brighton beach houses, the hot air balloon experience, and the Melbourne public transport bring the mural a feeling of stunning and vibrant city life.

Multicultural Team: To celebrate team diversity, the characters included in the mural are inspired by the pictures shared in the brief, so the multicultural team can feel identified and represented.