MURAL PROJECT

This mural proposal was shortlisted for an exciting project within Melbourne’s travel and tourism industry, aiming to reflect the city’s essence while aligning with the core values of a forward-thinking company. Though the project did not come to fruition due to the company’s shift in priorities, I’m thrilled to showcase the creative journey on my portfolio

Role

Wall designer

Team

– Company stakeholders
– Illustrator / walldesigner

Tools

– Adobe Illustrator
– Procreate

Duration

April – September
2024

Creative Process

Wall Paper Design

The process began with detailed research into the company’s brand philosophy, values, and style color palette. I immersed myself in the rich layers of Melbourne’s culture, architecture, and First Nations heritage to ensure the mural would embody the company’s vision of connection and collaboration

Size: Width 7m x Height 3m

WALL PROPOSAL

COMPANY VALUES

This composition represents team members making things happen and demonstrating commitment and love for what they are doing.

MELBOURNE CULTURE

The beautiful city skyline, the Brighton beach houses, the hot air balloon experience and the public transport of Melbourne, bringing to the mural a beautiful and vibrant city life feeling.

MULTICULTURAL TEAM

To celebrate team diversity, the characters included in the mural are inspired by the pictures shared on the brief, making it so that people from different backgrounds can feel identified and represented

GRAPHIC ELEMENTS

The design features symbols representing Australian fauna and weather, while dashed lines across the mural symbolize the connections the company aims to highlight. Additional icons related to the company’s activities and relevant to the industry are also incorporated into the composition..